Ottawa, ON – On your very first visit, it’s undeniable the excitement, anticipation and magic you feel when at the airport. The Canadian Airports Council (CAC) wants to remind Canadians of the wonder you once felt stepping into an airport through the launch of their new digital campaign, Wonder Takes Flight.
Wonder Takes Flight is the CAC’s latest bilingual marketing campaign, which will be featured online and in-airports across the country. Campaign ads capture the awe and enthusiasm a child feels when visiting an airport for the first time. For many frequent travellers, airports simply serve as an entry point to the next destination. Wonder Takes Flight aims to inspire and remind frequent travellers of the excitement and opportunity that lives within an airport. Each ad features heartwarming reactions, beautiful airport visuals and some of the impressive technology that lives within Canada’s airports.
This is a new direction for the CAC. Previous campaigns spoke to the facts and figures of the positive economic impact airports have on local communities.
“We’re proud of Canada’s airports. They serve as a hub for business and technology, as well as the gateway to excitement and adventure,” says Sam Samaddar, Airport Director, Kelowna International Airport and Chair, CAC. “Through this campaign we hope to reignite frequent travellers’ enthusiasm for travel –whether it be for business, leisure or exploration.”
The campaign is supported by international and regional airports across Canada. Many have generously donated on-site digital and print billboards, as well as their own social channels, to help share the message with travellers.
Wonder Takes Flight will run on various platforms until June 2019. Follow the Wonder Takes Flight experience on CAC’s social channels or here.
About Canadian Airports Council
The Canadian Airports Council (CAC) was formed in 1992. The CAC is the voice of Canada’s airports and has established itself as the reliable and credible federal representatives for Canada’s airports. With 52 members, the CAC represents more than 100 airports, including all of the privately operated National Airports System (NAS) airports and many municipal airports across Canada. CAC is a division of Airports Council International-North America.
For more information, please contact:
Advisor for Communications and Industry Promotion
Tel: (613) 274-0691
Cell: (613) 850 9118